RapiTime chosen for Pebble Bay's Embedded Software Optimisation (ESO)

Pebble Bay, the independent experts in diagnosing and solving business limiting embedded software problems, today launches an initiative in response to OEMs affected by present economic conditions. The new service is called Embedded Software Optimisation (ESO), and can enable OEMs to significantly improve their existing products at costs that are an order of magnitude less than developing new products – saving hundreds of thousands or even millions of pounds in NRE (Non-Recurring Engineering) costs. To enable ESO, Pebble Bay has assembled a list of ESO tools, which includes RapiTime from Rapita Systems, a worst case execution analysis tool. The ESO tools are used by Pebble Bay’s consulting engineers to expose problematical embedded code, and provide guidance for which areas of code require attention or redevelopment. “We are pleased to have our products be part of Pebble Bay’s ESO strategy,” said Guillem Bernat, CEO for Rapita Systems Ltd. “We believe that Pebble Bay’s engineering skills and our RapiTime product will collectively allow OEMs to produce better quality, more reliable and more rugged embedded systems.” . “We have formalised our ESO strategy in response to a decline in new projects on our horizon. OEMs still need to add functionality and build upon their long-term platform product strategies. However with present design budgets, few are able to. ESO re-enables and extends their platform capabilities at a fraction of the NRE redesign cost,” said Nick McNamara, Commercial Director at Pebble Bay. For further information on ESO, see http://www.pebblebay.com/Embedded%20Software%20Optimisation